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Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Website Newsroom FAILS

Posted Oct. 14th 2016

Having an online newsroom is one of the most important aspects of your website. It’s one of the most visited areas for journalists looking for information and acts as the main portal for information about your product or service. Its importance cannot be overemphasized. The fact is: If you don’t provide the information they’re looking […]

Website Mistakes May Be Costing You Business

Posted Sep. 23rd 2016

Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]

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