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How to Maximize Your Exhibit Success at CES

Posted Jun. 23rd 2017

Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation.  We create unique one-off 3-D exhibit […]

BPR’s Top 25 PR Projects: #21 The New Steel’s National Media Luncheon

Posted Jun. 8th 2017

When the Steel Market Development Institute (SMDI) wanted to spotlight the benefits of new automotive steel grades beyond its usual trade-focused media targets, Bianchi PR secured a media luncheon and press conference with national media at a top venue for global newsmakers: Detroit’s Automotive Press Association. Just as the automotive “materials war” surrounding what material […]

BPR’s Top 25 PR Projects: #20 Cooper Standard Showcases Technology Vehicle at MBS (2010)

Posted May. 25th 2017

To help Cooper Standard demonstrate several product innovations from the company’s four product groups, Bianchi PR worked with the Center for Automotive Research to be front and center with media interviews and vehicle tours during one of the most important auto conferences of the year: its Management Briefing Seminars. Pre-show work to make the trip […]

BPR’s Top 25 PR Projects: Securing Rock(et) Star Speakers for AIAG’s Annual Conference (1995-2002)

Posted Mar. 2nd 2017

When your industry is inundated with shows, conference and events, how do you make your technical event stand out from the crowd? That was the challenge for the Automotive Industry Action Group (AIAG) – a not-for-profit association where automotive professionals work collaboratively to streamline industry processes via global standards and development and harmonized business practices […]

10 Takeaways from the 2015 Wards Auto Interiors Conference

Posted May. 18th 2015

Our team attends 40+ automotive events each year to better understand the industry’s trends and issues, as well as to support speakers and conduct media interviews. Here are some of our takeaways from the recent record-setting Wards Auto Interiors Conference at Detroit’s Cobo Center. 1) Compact utility vehicles (CUVs or “cute utes”) will account for […]

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