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Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

6 Lessons from United‘s ‘Re-accommodate’ PR Disaster

Posted Apr. 12th 2017

Although new facts are still coming out – and we may never know the whole story – there’s no question that the forcible removal of a passenger from a United flight on April 9 was the start of a PR disaster for the airline. In less than 48 hours, a video of the man being […]

No Comment? No Way! Dealing with Dreaded Interview Questions

Posted Feb. 24th 2017

The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]

Professional Service Firm PR Challenges

Posted Feb. 3rd 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

Website Mistakes May Be Costing You Business

Posted Sep. 23rd 2016

Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]

8 Questions to Ask in Your PR Agency Search

Posted Sep. 2nd 2016

Our August 12 blog post, 8 Questions to Ask in Your PR Agency Search, is still getting a large number of views, so it seems many people are struggling with the challenge of selecting the right PR firm. So, based on our experience on both the client and the agency sides, we’d like to offer […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 18th 2016

As Bianchi PR enters our 25th year in business, we’re going to celebrate our GREAT CLIENTS and our shared successes in a special way … by highlighting our Top 25 PR Projects … over the course of the next year. We’ve been fortunate to work with some top brands and companies – from Anheuser-Busch to […]

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