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Earned Media: Is it worth all the trouble?

Posted Nov. 11th 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a […]

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Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment

Posted Nov. 1st 2021

David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Can you tell us what types of stories, trends or issues are on your radar now? I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Automakers […]

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Posted Sep. 7th 2021

I recently took over the role as editor of Fleet Maintenance, a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was […]

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Posted Aug. 9th 2021

I’m Alexa St. John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. Can you tell us what types of stories, trends or issues are on your radar now? My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the […]

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Posted Jun. 21st 2021

I’m an autos and business reporter for The Detroit News. I focus on Ford Motor Co. as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming […]

Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Posted May. 3rd 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I contribute reviews and news pieces to a wide range of publications including The Boston Globe, Autobytel, and CarExpert and am always looking for new opportunities. I also speak […]

Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Posted Apr. 19th 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. area. Before that, I was a reporter for the Detroit Free Press. At USA TODAY, I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My coverage areas include business change, the […]

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Posted Nov. 2nd 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. Valuable and free content for the industry and consumer paid for by low-cost sponsoring, […]

Take Six: Cision’s 2020 State of the Media Survey – Part One

Posted Aug. 27th 2020

A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]

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