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Meet the Podcaster: Jan Griffiths, Founder of Gravitas Detroit & Host of the Automotive Leaders Podcast

Posted Aug. 2nd 2024

I’m the founder of Gravitas Detroit, architect of culture change in the automotive industry, author of “AutoCulture 2.0,” and host of the Automotive Leaders Podcast, where the voices and stories of automotive leaders practicing authentic leadership can be heard. Can you tell us a little about your podcast? The podcast is designed to amplify examples […]

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5 Tips for a Successful TV Interview

Posted Jul. 8th 2024

Lights. Camera. Action. You’ve been asked to participate in a media interview, but this time it’ll be on camera. How does one prepare for an on-camera situation? Well, we have 5 tips that will help you shine and make you feel camera ready in no time. 1. Prepare for the interview. Know the three to […]

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Posted Feb. 6th 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest […]

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Meet the Media: Jason Morgan, Content Director for Fleet Equipment

Posted Jun. 6th 2022

Fleet Equipment covers all the latest industry news and in-depth features related to trucks, tractors and trailers, including detailed information on the latest equipment components. It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. I’m the content director for Fleet Equipment […]

Earned Media: Is it worth all the trouble?

Posted Nov. 11th 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? It’s no wonder marketing communications and PR professionals are frustrated. Amidst this environment, you must ask yourself: Wouldn’t it be a whole lot easier and more predictable to put earned media on […]

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Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment

Posted Nov. 1st 2021

David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Can you tell us what types of stories, trends or issues are on your radar now? I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Automakers […]

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Posted Sep. 7th 2021

I recently took over the role as editor of Fleet Maintenance, a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was […]

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Posted Aug. 9th 2021

I’m Alexa St. John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. Can you tell us what types of stories, trends or issues are on your radar now? My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the […]

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Posted Jun. 21st 2021

I’m an autos and business reporter for The Detroit News. I focus on Ford Motor Co. as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming […]

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