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How to Maximize Your Exhibit Success at CES

Posted Jun. 23rd 2017

Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation.  We create unique one-off 3-D exhibit […]

2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

Five Social Media Hacks for Professional Service Firms in 2016

Posted Jan. 15th 2016

Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]

Many Professional Service Companies’ Social Media Posts Lack Visuals

Posted Nov. 13th 2015

It’s no secret that everyone reads visuals. We’re wired to take in visual content faster and more effectively than words. For that reason, about 90 percent of the information sent to our brain is visual. Yet, based our recent study of 25 top metro-Detroit professional services companies, most of these organizations’ posts are missing a […]

5 Hacks to Boost Auto Supplier Social Media Engagement

Posted Feb. 4th 2015

Looking to boost engagement with your social media followers in 2015? Our proprietary study of how the top 25 North American automotive OEM suppliers used social media last year uncovered many actionable insights that can help you make your social media efforts more effective this year. Here are the top five fixes that automotive suppliers […]

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