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PR Challenges Around Autonomous Driving Technology

Posted Jan. 17th 2019

It’s no secret that self-driving vehicles are coming. Automakers, traditional suppliers and new technology companies are investing billions of dollars in the development of autonomous vehicles. According to the research advisory firm Gartner, driverless cars with Level 4 and Level 5 technology are still at least 10 years or more away, as indicated in its […]

Ben Klayman, Detroit Bureau Chief at Reuters

Posted Jan. 7th 2019

Ben Klayman is the Reuters Detroit bureau chief. He writes about the U.S. auto industry and helps organize coverage of autos in the Americas. Can you tell us what types of stories, trends or issues are on your radar now? It’s all about Trump, trade, technology, Tesla and corporate restructuring lately. Describe the craziest or […]

David Welch: Detroit Bureau Chief for Bloomberg News

Posted Nov. 19th 2018

David Welch is the Detroit bureau chief for Bloomberg News. As bureau chief, he writes and edits stories about the auto industry and manages Bloomberg’s Detroit staff. The team includes people on several beats, but most of the writing and editing he does is for auto industry coverage. As far as reporting goes, Welch is […]

Drew Winter: Senior Content Director at WardsAuto

Posted Sep. 17th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a senior content director at WardsAuto. We are a world-leading provider of automotive insights and analysis that has been supplying the auto industry with information and data for more than 90 years. We are based in Southfield, […]

Bruce Morey: Contributing Editor for SME Manufacturing Media

Posted Sep. 4th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: Contributing Editor for SME Manufacturing Media (Manufacturing Engineering and Smart Manufacturing Engineering magazines – http://www.sme.org/) and the Society of Automotive Engineers’ (SAE – https://www.sae.org/publications/magazines) magazines, including Automotive Engineering. I also work as an Analyst for Autelligence covering powertrains and vehicle […]

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

NAIAS 2018 Auto Supplier PR Survival Guide

Posted Jan. 10th 2018

NAIAS – the North American International Auto Show in Detroit (in its 30th year as an international event) – and its technology showcase – AutoMobili-D – open up to some 5,000+ press people and thousands of auto industry insiders next Sunday. Bigger than ever, this key auto industry event can be overwhelming to the first-time […]

Meet the Media: Craig Trudell, U.S. Automotive Team Leader at Bloomberg

Posted Jan. 24th 2017

Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]

10 Takeaways from the 2015 Wards Auto Interiors Conference

Posted May. 18th 2015

Our team attends 40+ automotive events each year to better understand the industry’s trends and issues, as well as to support speakers and conduct media interviews. Here are some of our takeaways from the recent record-setting Wards Auto Interiors Conference at Detroit’s Cobo Center. 1) Compact utility vehicles (CUVs or “cute utes”) will account for […]

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