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Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

How to Maximize Your Exhibit Success at CES

Posted Jun. 23rd 2017

Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation.  We create unique one-off 3-D exhibit […]

Website Mistakes May Be Costing You Business

Posted Sep. 23rd 2016

Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]

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