New Challenges with Earned Media: PR Practitioners Insight in Report

Posted Feb. 29th 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network –  our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors […]


New Insights into the Processes, Motivations Driving Media Relations

Posted Nov. 30th 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the […]


The Power of Earned Media: What You Need to Know

Posted Sep. 7th 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, […]


Earned Media: Is it worth all the trouble?

Posted Nov. 11th 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? It’s no wonder marketing communications and PR professionals are frustrated. Amidst this environment, you must ask yourself: Wouldn’t it be a whole lot easier and more predictable to put earned media on […]