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(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]
Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … they select or create a platform they’d like to use to tell that story […]
(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Meetings … love them or hate them, they are an essential part of doing business. But what if meetings were something your team actually looked forward to or, at the very least, didn’t mind attending? Yes, it can happen. At Bianchi PR we have […]
(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]
(Post by Jessica Killenberg Muzik, APR, VP – Account Services) We have said it before … “everyone reads pictures.” And according to a recent study by HubSpot – which evaluated 8,800 Facebook posts from B2B and B2C companies – posts with photos on Facebook pages received 53 percent more likes than the average post. In […]
Continuously creating content is one of the biggest challenges to successfully implementing social media tactics in the business world. In the final parts of this series, we’ll share some thoughts on content, what to promote, the process, consistency targets and social media measurement.
A blog is one of the most basic forms to help establish you as an expert in your particular field of expertise. Blog is an abbreviated version of “web log,” which is a term used to describe websites that maintain an ongoing chronicle of information. Many blogs focus on a particular topic, as is the case with our professional Bianchi Biz Blog, where we focus on useful information tied to PR and the business-to-business community.
Created in March 2006, Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as “tweets.” The Basics: To create a Twitter account go to www.twitter.com. Click on “Sign Up for Twitter.” Type in your name, email and password. […]
Although social media seemed to be the hottest subject in the PR world throughout 2011, it was interesting to note that four of our five most popular blog posts on the Bianchi Biz Blog last year were NOT about social media. Our most-read posts were more about relationships, the practice of PR and, of course, […]