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Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Posted Jul. 9th 2020

By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]

The New Events Model: Think quickly. Think differently. Be open-minded.

Posted Jun. 18th 2020

By Dave Weil, Director of Engineering Events at SAE International Those of us in the events industry feed off the energy from face-to-face conferences and meetings. It’s a fast-paced world that’s not for everyone, but for those of us who live it, not much beats the feeling we get from networking with our peers, exploring […]

CAR Management Briefing Seminars Goes Virtual for 2020

Posted May. 28th 2020

By Lisa Hart, Senior Vice President, Center for Automotive Research We’re all wrestling with a new normal during the corona virus pandemic.  Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment. One […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

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