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Re-imagined Detroit Auto Show Offers Auto Suppliers Opportunities to Showcase Their Technologies

Posted Jun. 16th 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus […]

Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Posted May. 26th 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4, CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of […]

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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Posted Jun. 17th 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.   So what do you need to do NOW to make sure the […]

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Conferences & Events in the Time of COVID: Top 8 Tips to Help Your Company Capitalize on Online Formats

Posted Jul. 30th 2020

You have worked hard with conference organizers to secure a coveted speaker slot at a key industry event. Your executive is on board and looking forward to the opportunity present. You have taken the time and effort to work with her or him to create a flawless presentation. The presentation has all of the right […]

Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Posted Jul. 9th 2020

By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]

The New Events Model: Think quickly. Think differently. Be open-minded.

Posted Jun. 18th 2020

By Dave Weil, Director of Engineering Events at SAE International Those of us in the events industry feed off the energy from face-to-face conferences and meetings. It’s a fast-paced world that’s not for everyone, but for those of us who live it, not much beats the feeling we get from networking with our peers, exploring […]

CAR Management Briefing Seminars Goes Virtual for 2020

Posted May. 28th 2020

By Lisa Hart, Senior Vice President, Center for Automotive Research We’re all wrestling with a new normal during the corona virus pandemic.  Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment. One […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

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