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How to Avoid Press Event No-Shows

Posted Nov. 2nd 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? Maybe you didn’t get the attendance you were expecting and now you’re taking the heat from your CEO for it.  There are many reasons why reporters don’t show up to a press event. Sometimes, they try to nicely break the news beforehand […]

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Strategic Insights For Automotive Suppliers To Rock PR At CES 2024  

Posted Jul. 20th 2023

The countdown is on! While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. But where to get started? We suggest one of the best ways to move forward is by looking back. Data from the CES 2023 show is one source of information that […]

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Suppliers Can Rev Up Auto’s Future at CAR MBS

Posted Jul. 13th 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details. The leading automotive conference of the summer, the CAR Management Briefing Seminars […]

CES 2023 Public Relations Facts Automotive Technology and Mobility Suppliers Should Know

Posted Jul. 21st 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike. As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand […]

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Re-imagined Detroit Auto Show Offers Auto Suppliers Opportunities to Showcase Their Technologies

Posted Jun. 16th 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus […]

Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Posted May. 26th 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4, CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of […]

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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Posted Jun. 17th 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.   So what do you need to do NOW to make sure the […]

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Conferences & Events in the Time of COVID: Top 8 Tips to Help Your Company Capitalize on Online Formats

Posted Jul. 30th 2020

You have worked hard with conference organizers to secure a coveted speaker slot at a key industry event. Your executive is on board and looking forward to the opportunity present. You have taken the time and effort to work with her or him to create a flawless presentation. The presentation has all of the right […]

Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Posted Jul. 9th 2020

By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]

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