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Meet the Media: Chad Kirchner, Automotive Freelance Reporter

Posted Apr. 6th 2020

I’m a freelancer who has contributed to The Drive, Truck Trend, Overland Journal, AutoWeb, The Truth About Cars, AutoGuide, AutomotiveMap and more. Can you tell us what types of stories, trends or issues are on your radar now? I tend to specialize a bit in pickup trucks, how they’re used, and a little bit of […]

The Power of the Story and Storytelling

Posted Jul. 25th 2019

(While in Paris recently to meet with one of our PR colleagues, we took a side trip to the Louvre. It was there, hearing about one particular work of art from our tour guide, that the enduring power of storytelling really hit home for us.) For more than 100 years after its installation in 1804, […]

CEO Media Interview Mistake #4 – Not Knowing the Journalist’s Policy on Pre-Publication Reviews of CEO Quotes

Posted Jun. 14th 2018

Reporters NEVER allow CEOs to review their quotes before a story runs, right? Contrary to popular belief among PR professionals, many of today’s journalists will actually allow CEOs or their PR representative to review their quotes for stories prior to publication. According to a survey of more than 110 journalists around the world conducted by […]

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

Posted Sep. 7th 2017

Will the journalist let us review the article or CEO quotes before publication? In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish […]

7 Tips for Pitching Stories in the New Media Age

Posted Aug. 11th 2017

Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]

Getting Quoted and Noted in the Media

Posted May. 26th 2017

It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral part of your communications plan, as […]

No Comment? No Way! Dealing with Dreaded Interview Questions

Posted Feb. 24th 2017

The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]

Why Taking One Global Approach for All CEO Media Interviews Is a Mistake

Posted Nov. 11th 2016

Even though digital communications are making the world smaller and driving some commonality in practices around the globe, the practice of journalism is anything but unified in terms of approaches, l habits and preferences. According to our global partners in the Public Relations Global Network (PRGN – www.prgn.com), who polled some 215 reporters working across […]

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