Bianchi Biz Blog

One approach for CEO media interviews does not fit all markets

Posted Aug. 28th 2015

While the Internet and digital communications are making the world smaller and driving some common practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN) who surveyed more than 200 journalists in Europe and North America, while there […]

The Top 8 International Media Interview Recommendations for CEOs

Posted Aug. 17th 2015

There are eight key things CEOs can do to help ensure their media interviews have the best possible outcome with North American and European journalists, according to study results recently shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN —  (http://bit.ly/18DOK4t). 1. Know the information that is featured […]

Six Ways CEOs Can Sabotage Their Own Media Interview

Posted Jul. 17th 2015

Unintended offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing long-term damage to both the CEO’s and the company’s image, and undermining the PR person’s and the company’s prospects for future positive coverage. According to a study recently conducted by our partners in the […]

Social Media for Professional Service Firms: Separating Facts from Fallacies

Posted Jul. 8th 2015

“Our partners and our clients are conservative, so social media is not a good fit for our firm.”  “Social media is for consumer brands, not for business-to-business firms like ours.”  “I’m afraid we are way behind the curve. What are your other professional service firm clients doing with social media? These are the most common […]

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How Journalists Assess and Evaluate CEOs During Media Interviews

Posted Jul. 6th 2015

What’s the single most important factor when a journalist evaluates a CEO when conducting a media interview? According to study results recently shared by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s knowledge of the […]

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PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]

What’s the Best Setting for a CEO Media Interview?

Posted Jun. 19th 2015

 Location, location, location is key to success in the real estate world … but it can also be crucial to your CEO’s next media interview by creating the right impression with the journalist. According to study results recently shared by our partners in the Public Relations Global Network — PRGN — the top location preferences […]

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