Are You A Bad Client?

Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!”

And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.”

I’d like to believe there are no bad agencies … and no bad clients.

(Well, except for maybe one, but that’s another story for another time…)

Mostly, there are just bad fits.

Where the client’s and the PR firm’s beliefs, values and approaches don’t line up.

We’ve all seen this kind of relationship. It’s painful, stressful and, eventually, disastrous.

You deserve better.

So does your agency.

The relationship should be positive. Productive. Fulfilling. Even fun.

But that only happens when there is the right fit.

We know, perhaps better than anyone.

Because it took us a while to realize that our PR firm is not a perfect fit for MOST companies.

We made our share of mistakes. Took on the wrong clients and tried to make it work. Learned our lesson.

Now, we KNOW every client deserves the right-fit PR firm.

And for our agency, the right-fit clients are:

  • Companies who share our mission of helping innovators to make mobility, and the world, better. Smarter. Safer. Cleaner. More reliable. More efficient. More comfortable. More fun.
  • Companies that want to be recognized as a preferred development partner in the emerging autonomous vehicle, electrified vehicle, connected vehicle or shared mobility space.
  • Companies that value … and are willing to pay for … deep automotive market and media knowledge, and senior-level attention provided by experienced, automotive/mobility-focused PR professionals.
  • Companies that understand that great PR work takes time, money and a commitment to participate in a collaborative process to be successful.
  • Companies that seek a long-term PR firm partner with a stable, dedicated team that strives to maximize the credibility, impact and ROI of your PR / communications budget.

So, if we’ve described your company and you need an agency (or are in a bad agency relationship), we should talk.

But if the above description doesn’t fit your company, you’re probably a “bad” client for US.

But, good news: you’ll be a good match for another PR agency.

And if you call us, we’ll even try to refer you to the right one.

Author: Jim Bianchi

Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

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