Bianchi Biz Blog

Meet the Media: Chris Paukert, Managing Editor at Roadshow by CNET

Posted Oct. 4th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m consumed by everything related to the rapid rise of autonomous cars, and in particular, the potential for connected, self-driving vehicles to fundamentally change humanity as we know it. I don’t view that as an […]

Six Ways CEOs Sabotage Their Own Media Interviews

Posted Oct. 3rd 2016

Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the company’s images, and perhaps even undermining the company’s prospects for future positive coverage. Worse yet is the fact that […]

BPR’s Top 25 PR Projects: #3 American Heartland Homebuilder/ABC-TV’s Extreme Makeover Home Edition (2006)

Posted Sep. 29th 2016

Detroit-area company American Heartland Homebuilder (now Live Well Homes) was faced almost overnight with a need for some publicity, after agreeing to donate labor and materials to build a brand new home for an Armada, Mich. family that had recently lost its father/husband, as part of ABC-TV’s Extreme Makeover: Home Edition show. Challenges: We had […]

Website Mistakes May Be Costing You Business

Posted Sep. 23rd 2016

Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]

Meet the Media: Sharon Carty, Reporter and News Editor at Automotive News

Posted Sep. 20th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m in the enviable position of being able to write about whatever catches my eye and seems to need further exploration. I’m managing a small team of reporters and writing, so I don’t write every […]

BPR’s Top 25 PR Projects: #2 TRW Automotive spin-off (2003)

Posted Sep. 15th 2016

Following Northrop Grumman’s purchase of TRW Inc. in 2002 and the subsequent spinoff of TRW’s automotive unit in March 2003, we helped the new TRW Automotive position itself as an independent, focused automotive supplier and global leader in auto safety technology. Challenges: Crowded supplier space and an ultra-competitive market marked with larger competitors. Private equity […]

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How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]

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