901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? Autonomous vehicles have taken the place of electric vehicles and bail outs, and all the things that we’ve paid attention to for several years leading up to Google (are) making more noise in the autonomous […]
Even though digital communications are making the world smaller and driving some commonality in practices around the globe, the practice of journalism is anything but unified in terms of approaches, l habits and preferences. According to our global partners in the Public Relations Global Network (PRGN – www.prgn.com), who polled some 215 reporters working across […]
When chemistry giant BASF needed assistance promoting its annual car color outlook and trend show, Bianchi PR was just the firm for the job. Having accumulated several years of experience helping another supplier with their car color expertise story, we knew what it would take to get key media attention for BASF’s color design experts […]
Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the firm’s images, and perhaps even undermining the firm’s prospects for future positive coverage. Worse yet, often these offenses are […]
For the past nine years, Johnson Controls employees have rolled up their sleeves to help create a greener city alongside Detroit-area students who are part of the Detroit Environmental Leadership Program (ELP). The Detroit ELP is a six-week program, sponsored by Johnson Controls in partnership Detroit’s Student Conservation Association, in which students work on projects […]
When it comes to PR, garnering and maintaining “buy-in” from key company decision makers is a must. While there is no doubt there’s real value in PR, your program needs both financial support and professional involvement from top executives in order to succeed. Ask yourself these questions: • Has one of your really great PR […]
PR professionals in the U.S. often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by Bianchi Public Relations’ partners in the Public Relations Global Network – PRGN – that request may NOT be so outlandish in some places, as journalistic customs vary widely based on […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
