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When your industry is inundated with shows, conference and events, how do you make your technical event stand out from the crowd?
That was the challenge for the Automotive Industry Action Group (AIAG) – a not-for-profit association where automotive professionals work collaboratively to streamline industry processes via global standards and development and harmonized business practices – and its highly technical annual AUTO-TECH conference and exhibition.
Each year Bianchi PR was tasked with researching and securing speakers that would resonate with their audience, as well as attract attention that would help increase event attendance. Over the years we had the pleasure of collaborating with such luminaries as astronaut Captain James Lovell of the infamous Apollo 13, NFL quarterback and TV personality Fran Tarkenton, TV sportscaster Greg Gumble and auto racing legend Mario Andretti.
(Special thanks to Rich Marsolais, who served as director of communications for AIAG at the time, for allowing us the opportunity to help.)
BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25th year in business.