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Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

Top Blog Posts on Social Media for Professional Service Firms

Posted Feb. 5th 2016

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]

How can auto suppliers take a consistent, proactive approach to social media?

Posted Jan. 22nd 2016

Auto suppliers have made significant progress with social media in the past year, according to our second annual study – Social Media and Automotive Supplier 2.0™ (SMaASH 2.0™) – of the top 25 North American automotive OEM suppliers (as ranked by Automotive News). We’ve found that suppliers have dramatically built their audience across social media […]

Five Social Media Hacks for Professional Service Firms in 2016

Posted Jan. 15th 2016

Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]

Seven Ways Auto Suppliers Can Supercharge Social Media in 2016

Posted Jan. 4th 2016

While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]

Top Social Media & PR Blog Posts of 2015

Posted Dec. 30th 2015

As 2015 comes to a close, we look back at the top six posts on the Bianchi Biz Blog that generated the most views and attention. Three of the posts were related to the PRGN survey of how journalists in Europe and North America prepare for CEO media interviews, two were related to our study […]

What’s Different About How European Journalists Approach CEO Interviews?

Posted Nov. 20th 2015

A potential danger facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. So, to assist CEOs and their communications executives in understanding how journalists in Europe prepare for, and conduct, CEO media interviews, the Public Relations Global Network […]

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