Auto Suppliers Don’t Share Enough Media Coverage on Social Media

Posted Sep. 26th 2014

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. Yet, […]

Think Outside the Automotive Journalist

Posted Sep. 24th 2014

(Post by Leslie Dagg, Account Supervisor) With Detroit being the epicenter of the automotive business in North America, if not the world,and with so many of our clients involved in the automotive industry, it’s natural that much of the media relations outreach we do on their behalf is with automotive journalists. As any good B2B […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Want to be a successful marketing storyteller?

Posted Sep. 4th 2013

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … they select or create a platform they’d like to use to tell that story […]

Getting Quoted and Noted in the Media

Posted Feb. 5th 2013

(By Jaclyn Reardon, Assistant Account Executive) It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral […]

Favorite PR & Communications Quotes

Posted Jan. 2nd 2013

(Guest post by Account Supervisor Leslie Dagg) Sometimes there’s nothing better than a good quote to succinctly make a point or generate a smile. Below you’ll find a sampling of favorites that our staff has collected. Overall PR Quotes: “Advertising is what you pay for. PR is what you pray for. – Unknown “If I was down […]

Maximum Exposure: Press Release Distribution 2.0

Posted Oct. 3rd 2012

(Post by Jessica Killenberg Muzik, APR, VP- Account Service) If your typical press release distribution process is like ours, it probably goes a little something like this: Issue the press release on the newswire; Email it to a carefully crafted, customized media distribution list; Post the news to media sites that allow image / news sharing; […]

Does Your PR Have (AP) Style?

Posted Sep. 19th 2012

(Guest post by Adriana Van Duyn, APR, Account Supervisor) The Associated Press Stylebook and Briefing on Media Law. AP Stylebook. The Journalist’s Bible. As PR practitioners, we should (at the very least) be aware of its purpose. The AP Stylebook proclaims itself “a must-have reference for writers, editors, students and professionals. It provides fundamental guidelines for […]