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How can auto suppliers take a consistent, proactive approach to social media?

Posted Jan. 22nd 2016

Auto suppliers have made significant progress with social media in the past year, according to our second annual study – Social Media and Automotive Supplier 2.0™ (SMaASH 2.0™) – of the top 25 North American automotive OEM suppliers (as ranked by Automotive News). We’ve found that suppliers have dramatically built their audience across social media […]

Five Social Media Hacks for Professional Service Firms in 2016

Posted Jan. 15th 2016

Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]

Seven Ways Auto Suppliers Can Supercharge Social Media in 2016

Posted Jan. 4th 2016

While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]

Top Social Media & PR Blog Posts of 2015

Posted Dec. 30th 2015

As 2015 comes to a close, we look back at the top six posts on the Bianchi Biz Blog that generated the most views and attention. Three of the posts were related to the PRGN survey of how journalists in Europe and North America prepare for CEO media interviews, two were related to our study […]

What’s Different About How European Journalists Approach CEO Interviews?

Posted Nov. 20th 2015

A potential danger facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. So, to assist CEOs and their communications executives in understanding how journalists in Europe prepare for, and conduct, CEO media interviews, the Public Relations Global Network […]

Professional Service Firms Don’t Share Enough Media Coverage on Social Media

Posted Sep. 11th 2015

A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process. Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. […]

One approach for CEO media interviews does not fit all markets

Posted Aug. 28th 2015

While the Internet and digital communications are making the world smaller and driving some common practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN) who surveyed more than 200 journalists in Europe and North America, while there […]

Will the Reporter Let Us Review the Story Before It’s Published?

Posted Jul. 31st 2015

Journalistic customs vary widely based on geography when it comes to requesting pre-publication review of a CEO’s quotes or the entire story. So says survey results recently shared by Bianchi Public Relations’ partners in the Public Relations Global Network — PRGN. Consider that: North American journalists tend to shun any pre-publication reviews of stories based […]

PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]

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