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Unintended offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing long-term damage to both the CEO’s and the company’s image, and undermining the PR person’s and the company’s prospects for future positive coverage.
According to a study recently conducted by our partners in the Public Relations Global Network (PRGN):
But across Europe, journalists’ views vary significantly by country. For example:
By knowing what CEO behaviors are most likely to favorably impress a journalist – and what specific behaviors should be avoided with reporters from different countries – you can boost your chances for positive press.
One key factor is having access to a PR expert who has that kind of local media, market and cultural knowledge, like we have through PRGN with offices in 50 key markets around the globe that are run by local PR experts.
For more insights into how you can enhance CEO media interview outcomes and avoid faux pas by tapping local PR knowledge, visit: (http://bit.ly/18DOK4t).