901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]
Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […]
In a world where vehicles will one day drive themselves, how does a new supplier set itself apart as a leader in autonomous vehicle interior design and development? Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, set out to do just that by offering a sneak […]
Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]
Dave Zoia is executive director-content at WardsAuto where he oversees the editorial team and is responsible for all editorial content at WardsAuto. His duties include planning stories and assigning staff to events coverage, editing copy, managing the website daily and overseeing production of e-newsletters and other editorial products. Dave is also in the mix when […]
Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]
Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
