901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Based on the most recent PRGN (www.prgn.com) survey of journalists in North America and Europe, there are eight things CEOs (and their PR people) can do to optimize their media interviews. The CEO should: 1) Know what the media have been saying about the CEO and your company, as this is a key pre-interview research […]
While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]
When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]
Do you know the single most important factor when a journalist evaluates a CEO when conducting a media interview? We do … According to a study by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s […]
When Accuride Corporation, a leading supplier of components to the global commercial vehicle industry, wanted to have an impact at the 2016 Heavy Duty Aftermarket Week (HDAW) show in Las Vegas, they contacted Bianchi PR to help. The Challenge: Accuride had several important announcements to make … and also several things to prove, at its […]
This year, despite a great deal of progress made by auto OEM suppliers in the use of social media channels, social media continued to dominate the most visited of our auto supplier posts. The five most-viewed of our automotive supplier-focused blog posts in 2016 were: Infographic: 7 Tips for Auto Suppliers to Supercharge Their Social […]
Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
