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Although new facts are still coming out – and we may never know the whole story – there’s no question that the forcible removal of a passenger from a United flight on April 9 was the start of a PR disaster for the airline. In less than 48 hours, a video of the man being […]
While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? My primary role is covering Fiat Chrysler Automobiles and global auto parts suppliers, so anything and everything affecting these corporate actors is on my front burner. Journalists are drawn to the intersection of business and […]
How do you stand out at a show that’s geared specifically towards automakers, when you are an automotive supplier? That’s the challenge for many of our auto supplier clients that are sponsors and exhibitors at the North American International Auto Show (NAIAS). One client in particular, Johnson Controls has been a sponsor and exhibitor of […]
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […]
As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]
Post by Jessica Killenberg Muzik, APR, VP – Account Services Many executives have stumbled in media interviews because they ran into unexpected questions or techniques commonly used by some journalists to help extract information or juicy quotes from tight-lipped or cautious executives. Of course, the best way to prepare for such interviews is to refer […]