Bianchi Biz Blog

Roundup of Key Findings of our Auto Supplier Social Media SMaASH 2.0 Study

Posted Jun. 17th 2016

1) Second SMaASH™ Study Shows Social Media Opportunities for North American Automotive Suppliers – http://bit.ly/1Vjj9Mw 2) Automotive Suppliers Need to Share More Media Coverage – http://bit.ly/1LNDAr4  3) Auto Suppliers Need to Shift Their Focus Outward on Social Media – http://bit.ly/1HYAKhs 4) Let’s Get Visual! Automotive Supplier Social Media Posts Need More Visuals – http://bit.ly/1nfrn9I 5) […]

Taking a Proactive Approach to Social Media

Posted Jun. 10th 2016

Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]

Meet the Media: Sean Kilcarr, Executive Editor at Fleet Owner and Editor-At-Large at American Trucker

Posted Jun. 7th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The biggest stories right now all relate to federal regulations. By December 2017, all trucking fleets and owner-operators must use electronic logging devices (ELDs). On top of that, a new “speed limiter” rule is due […]

The Biggest Threat to Public Relations in 2023

Posted Jun. 2nd 2016

Having met recently in Washington D.C. with more than 40 agency principals from around the world at our semi-annual Global Leadership Conference for the Public Relations Global Network (PRGN), one of the topics of discussion was: “What do you see as the biggest threat to PR?” Here is what a few of our PRGN partners […]

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Meet the Media: Mike Martinez, Auto Reporter at The Detroit News

Posted May. 24th 2016

What’s the top story you’re working on right now? It’s a relatively slow period in the industry right now: The UAW contract negotiations wrapped up late last year, and auto show season has come and gone. But I’m working on a number of stories, from autonomous car features, to reports on what’s happening at Ford […]

Running your Social Media Program on Hunches?

Posted May. 20th 2016

Social media is scary territory for most professional service firms and marketers. They’ve had to learn about it on the fly, while adding this responsibility to an already full plate. And often they’re required to operate their social media channels without any additional budget, staff or time. As a result, many times, their efforts are […]

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8 Key PR Takeaways from the Public Relations Global Network (PRGN) 2016 Spring Conference

Posted May. 13th 2016

By Jim Bianchi, APR, President What do PR firm owners from around the world talk about when they get together? Well, when we gathered in Washington D.C. with more than 40 of our PRGN partners from around the globe recently for PRGN’s semi-annual conference, search engine optimization, digital content and trust topped the list of […]

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