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More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

How Journalists Find Quotable Experts

Posted May. 7th 2013

Ever wonder why one of your competitors – perhaps even someone who is less experienced or less knowledgeable than you – is frequently quoted as a “subject matter expert” in news stories?  In many cases, as in other situations in life, it’s not so much a matter of what you know or who you know […]

How to Get the Most Out of Your PR Firm – Part 2

Posted Mar. 26th 2013

In our previous post (http://wp.me/ppqb5-qI), we offered the first five of 10 things you, as a client-side PR professional, can do get the most from your PR agency. My contention, based on more than 30 years in the PR profession on both the client and the agency side – is that the best way to […]

5 Tips to Keep Your Newsroom Newsworthy

Posted Nov. 30th 2012

(Guest post by Leslie Dagg, Account Supervisor) With 2013 quickly approaching, you might be taking a look back on 2012 to take stock of successes, lessons learned and improvements to be made. During this review, setting aside time to review your company’s website – and most importantly, the online newsroom section – can be valuable. Having […]

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