Bianchi PR’s Global Reach Expands as Sweden PR Agency Aspekta Joins Public Relations Global Network

Posted Mar. 12th 2024

TROY, Mich., March 12, 2024 – As the Detroit automotive-focused PR agency in the Public Relations Global Network (PRGN), Bianchi PR has expanded its global reach in Europe’s Nordic region, with the addition of Sweden-based Aspekta AB to its global network.

The newest PRGN member, Aspekta, is a full-service public relations agency focused on crisis communications, brand building, sustainability, public affairs, investor relations and financial communications. The agency utilizes its broad range of services across multiple industries including life science, transport and energy, packaging, real estate and construction, food and the public sector.

Founded in 1994, Aspekta’s 17 employees are based in the Öresund region, with offices in Malmö and Copenhagen. The firm’s key clients include, Bona, Duni, Ependion, The European Spallation Source (ESS), Midsona, and Trelleborg Group.

“We are thrilled to have become part of PRGN. Our membership will give us an even better opportunity to serve our clients and the systematic exchange of knowledge and experience within the network will also greatly add to the development of Aspekta’s management and employees,” said Linda Molin, CEO and partner of Aspekta. “We look forward to joining the global community of the PRGN, which will also be a fun way to celebrate Aspekta’s 30th anniversary during 2024.”

In the past year, through PRGN, Bianchi PR gained expert partners in China, Africa, India, Finland and South Korea – giving Bianchi PR clients access to local PR experts in some 70 major markets around the world.

About the Public Relations Global Network

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 800 professionals in more than 70 locations.

PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in the services of PRGN’s local agency network can visit its Agency Directory section for more information.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information.

About Aspekta AB

Founded in 1994, Aspekta is a Swedish PR consultancy rooted in the cross-border region of Öresund with Nordic and global companies as clients. Aspekta is a partner-owned company that strives to create value and success through trust-building communications. Services include brand-building, investor relations, sustainability, crisis management, and public affairs. During 2023 the agency’s fee income was € 2.1 million. Visit Aspekta’s website on 

About Bianchi PR

Bianchi PR offers unmatched expertise in business-to-business public relations for automotive, commercial vehicle and mobility technology suppliers, including new entrants with enabling technologies for electric vehicles, autonomous/ADAS vehicles and connected vehicles.

Founded in 1992, Bianchi PR’s team believes in helping innovators to make mobility and the world better: smarter, safer, cleaner, more efficient, more comfortable and more fun.

Among Bianchi PR’s ongoing mobility clients are Adient, Cooper Standard, Freudenberg Sealing Technologies, Rolls-Royce Power Systems/mtu brand, SAE International, Vitesco Technologies and Yanfeng.

The firm’s experience also includes work with automotive technology companies such as AEye, ZF, TRW, Valeo, Schaeffler, Johnson Controls and Ibeo Automotive Systems, as well as consulting firms and industry trade organizations such as Munro & Associates, the Automotive Industry Action Group, the Center for Automotive Research, and the American Iron & Steel Institute.

For more information, visit or call 248-269-1122.

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Jim Bianchi