901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
In early 2008, Brooks Kushman – a full-service intellectual property and technology law firm – committed to growing its efforts to increase and retain diverse professionals. After conducting research to get a “pulse” on comparable law firms’ diversity efforts, Bianchi PR suggested a targeted media relations campaign. As part of the effort, Bianchi PR took […]
Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS). Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and […]
Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]
Chad Livengood is a journalist covering how Detroit is back on the rise after decades of economic, social and political decline at Crain’s Detroit Business. He previously covered Michigan politics and government with an emphasis on in-depth enterprise stories and breaking news from the state Capitol for The Detroit News. What’s the top story you’re […]
Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]
When the Steel Market Development Institute (SMDI) wanted to spotlight the benefits of new automotive steel grades beyond its usual trade-focused media targets, Bianchi PR secured a media luncheon and press conference with national media at a top venue for global newsmakers: Detroit’s Automotive Press Association. Just as the automotive “materials war” surrounding what material […]
Meet the Media: Terry Costlow is a senior writer at Costlow Enterprises, where he contributes to a variety of industry journals, such as SAE’s Automotive Engineering International, Electronic Engineering Times and Interface Age Magazine. He’s been writing about electronics and technology since the 1970s, when the Apple 1 was introduced and the Osborne portable computer […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
