901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
When the Steel Market Development Institute (SMDI) wanted to spotlight the benefits of new automotive steel grades beyond its usual trade-focused media targets, Bianchi PR secured a media luncheon and press conference with national media at a top venue for global newsmakers: Detroit’s Automotive Press Association. Just as the automotive “materials war” surrounding what material […]
Meet the Media: Terry Costlow is a senior writer at Costlow Enterprises, where he contributes to a variety of industry journals, such as SAE’s Automotive Engineering International, Electronic Engineering Times and Interface Age Magazine. He’s been writing about electronics and technology since the 1970s, when the Apple 1 was introduced and the Osborne portable computer […]
You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. What went wrong? Why didn’t reporters attend your press event? There are a number of reasons that reporters have for not showing up to press events. Often, they politely claim that […]
It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral part of your communications plan, as […]
To help Cooper Standard demonstrate several product innovations from the company’s four product groups, Bianchi PR worked with the Center for Automotive Research to be front and center with media interviews and vehicle tours during one of the most important auto conferences of the year: its Management Briefing Seminars. Pre-show work to make the trip […]
So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]
The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
