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Taking B2B Release Distribution to the Max

Posted Oct. 29th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) You’ve taken the time and effort to carefully craft your news release. You’ve steered it through the internal and external approval process. And now, you are ready to share your news with the world. But much of that that time and effort is wasted […]

Too Many Auto Supplier Social Media Posts are Self-centered

Posted Oct. 17th 2014

Are your followers and fans asking: “What about me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is what the company thinks is valuable and what the audience thinks is valuable often don’t match […]

Most Auto Supplier Social Media Posts Lack Visuals

Posted Sep. 5th 2014

Everyone reads pictures. And it’s no secret that good visuals boost social media engagement. Yet based on our Social Media and Automotive Supplier Habits (SMaASH) study of the top 25 North American auto suppliers, most auto suppliers’ posts are missing a crucial component: a visual. How much do visuals help? Here are some statistics: LinkedIn posts […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

New Tools, Old Rules: Social Media Policy

Posted Mar. 5th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) When asked about social media policy, I once heard a PR executive sum it up in this way: “It’s just new tools, old rules.” Social media has indeed given professionals a new set of tools in our collective toolbox and with that comes the […]

It’s as Easy as ROPE: Social Media Plan Development

Posted Feb. 19th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) In addition to my role at Bianchi PR, I also have the good fortune of teaching a social media course at Wayne State University in Detroit. The reason I say good fortune is, after many years in the PR business, it’s always refreshing to […]

Part 5: Creating Social Media Content and Process for the Business Professional

Posted Jun. 5th 2012

Continuously creating content is one of the biggest challenges to successfully implementing social media tactics in the business world. In the final parts of this series, we’ll share some thoughts on content, what to promote, the process, consistency targets and social media measurement.

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