Bianchi Biz Blog

The Biggest Threat to Public Relations in 2023

Posted Jun. 2nd 2016

Having met recently in Washington D.C. with more than 40 agency principals from around the world at our semi-annual Global Leadership Conference for the Public Relations Global Network (PRGN), one of the topics of discussion was: “What do you see as the biggest threat to PR?” Here is what a few of our PRGN partners […]

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Meet the Media: Mike Martinez, Auto Reporter at The Detroit News

Posted May. 24th 2016

What’s the top story you’re working on right now? It’s a relatively slow period in the industry right now: The UAW contract negotiations wrapped up late last year, and auto show season has come and gone. But I’m working on a number of stories, from autonomous car features, to reports on what’s happening at Ford […]

Running your Social Media Program on Hunches?

Posted May. 20th 2016

Social media is scary territory for most professional service firms and marketers. They’ve had to learn about it on the fly, while adding this responsibility to an already full plate. And often they’re required to operate their social media channels without any additional budget, staff or time. As a result, many times, their efforts are […]

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8 Key PR Takeaways from the Public Relations Global Network (PRGN) 2016 Spring Conference

Posted May. 13th 2016

By Jim Bianchi, APR, President What do PR firm owners from around the world talk about when they get together? Well, when we gathered in Washington D.C. with more than 40 of our PRGN partners from around the globe recently for PRGN’s semi-annual conference, search engine optimization, digital content and trust topped the list of […]

Bianchi PR Salutes New PRGN President

Posted May. 12th 2016

We are pleased to announce that our collective partners around the world — the Public Relations Global Network (PRGN), one of the largest international networks of leading independent public relations agencies – has elected Evelyn John Holtzhausen, founder and director of HWB Communications, of Cape Town, South Africa, as president. Holtzhausen, one of the most […]

Meet the Media: Rob Spiegel, Senior Editor at Design News

Posted May. 10th 2016

What’s the top story you’re working on right now? GE’s digital factory. The company is talking about factories as a service. That means renting plant technology to manufacturers the same way GE rents jet engines to airlines. The vendor takes full responsibility for the optimization of plant equipment and the manufacturer doesn’t have to employ […]

Are Auto Suppliers Wasting Time & Effort on Facebook?

Posted May. 6th 2016

Facebook may be the most powerful social media platform around, with nearly 1.5 billion monthly active viewers. Perhaps that’s why 84 percent of the top 25 North American OEM automotive suppliers have Facebook pages. The question is: Are they leveraging that presence effectively to boost awareness and engagement for their brands … or are they […]

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