Bianchi Biz Blog

Are Your Social Media Efforts Competitive?

Posted Dec. 29th 2015

Every professional service firm using social media is wondering the same things: are we focusing on the right things? Are we doing too much … or not enough? How are we doing versus our competitors? We can provide some insight. For our Social Media Use by Professional Services (SMUPS) study of 25 top Detroit professional […]

Automotive Suppliers: Don’t Overlook Your Most Powerful Social Media Platform

Posted Dec. 17th 2015

Most automotive suppliers are not leveraging the incredible reach and power of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second). While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ […]

Are Your CEO’s Social Media Channels Helping or Hurting Media Interviews?

Posted Dec. 11th 2015

Your CEO’s social media posts may have a huge impact on the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN — (http://bit.ly/18DOK4t). Which social media platforms journalists will research … how much these channels are used by journalists, can vary significantly, […]

Live Tweeting Tips and Tricks

Posted Dec. 9th 2015

  Bianchi PR recently helped sponsor Wayne State University PR student Catia Sabak’s trip to the 2015 Public Relations Student Society of America (PRSSA) National Conference in Atlanta. After her trip she wrote up a blog post to share some tips and tricks she’s learned when it comes to tackling live tweeting. Take a look […]

Too Many Professional Service Social Media Posts are Self-centered

Posted Dec. 4th 2015

Are your followers and fans asking: “What’s in it for me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is, what the company thinks is valuable and what the audience thinks is valuable often […]

Let’s Get Visual! Automotive Supplier Social Media Posts Need More Visuals

Posted Nov. 25th 2015

With the human brain able to process visual content 60,000 times faster than text, it’s a no brainer that visual content can be more effective than words. For that reason, about 90 percent of the information sent to our brain is visual. And almost every major social network, including Facebook, Twitter and LinkedIn, have recognized […]

What’s Different About How European Journalists Approach CEO Interviews?

Posted Nov. 20th 2015

A potential danger facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. So, to assist CEOs and their communications executives in understanding how journalists in Europe prepare for, and conduct, CEO media interviews, the Public Relations Global Network […]

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