Bianchi Biz Blog

Meet the Media: Chris Sweeney, Reporter at Rubber & Plastics News

Posted Apr. 26th 2016

What’s the top story you’re working on right now? Our parent company, Crain Communications, is celebrating its 100th anniversary. Each publication is doing a special report focused on family run operations within their industry. Ours will run in the May 16 edition of Rubber & Plastics News. Tell us about your dream assignment. The assignments […]

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Apr. 22nd 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

Are Auto Suppliers Focusing Too Much Attention on Twitter?

Posted Apr. 15th 2016

There’s no doubt that Twitter is a powerful and popular social media platform. That popularity extends into the auto supply chain, too. In fact, our recent SMaASH 2.0 study shows that 88 percent of the top 25 North American automotive suppliers use Twitter … and many of them use it a lot. We found that […]

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Meet the Media: Dustin Walsh, Senior Reporter at Crain’s Detroit Business

Posted Apr. 12th 2016

What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]

Learn How Your Social Media Efforts Compare to Your Competitors at SMPS-Michigan Event

Posted Apr. 8th 2016

  To help Detroit-area professional service firms benchmark and improve their social media marketing efforts, Bianchi Public Relations, Inc. will discuss its proprietary study of 25 top Detroit firms – “Social Media Use by Professional Services (SMUPS™)” – at a special event hosted by the Society for Marketing Professional Services – Michigan Chapter (SMPS) on […]

Meet the Media: Tom Murphy, Senior Editor at WardsAuto

Posted Apr. 5th 2016

What’s the top story you’re working on right now? As an editorial staff, we are near the end of evaluating 47 vehicles for the 2016 Wards 10 Best Interiors competition. It’s not just a matter of, ‘Oh I like these seats’ or ‘these cupholders are awful.’ We figuratively tear apart all the vehicles, scoring them […]

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