Bianchi Biz Blog

The Top 8 Tips for CEOs on International Media Interviews

Posted Apr. 1st 2016

There are eight ways CEOs can help ensure their media interviews have the best possible outcome when dealing with North American and European journalists, according to study results shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN — (http://bit.ly/18DOK4t). 1) Know what the media have been saying about […]

Meet the Media: Brent Snavely, Auto Reporter at The Detroit Free Press

Posted Mar. 29th 2016

What’s the top story you’re working on right now? The top story I am working on right now is the evolution of Fiat Chrysler Automobiles. FCA announced changes to its strategic plan in late January. Those changes included a decision to eventually stop producing the Dodge Dart and the Chrysler 200. Meanwhile, the company will […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

How to Find the Best Automotive PR Firm for Your Company

Posted Mar. 22nd 2016

With all the new players entering the automotive industry to market their technologies that will enable the new mobility — tomorrow’s connected cars and autonomous vehicles, the automotive supplier field is more crowded than ever before. And many of those new entrants, as well as many traditional automotive suppliers, recognize that they need an automotive […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

Meet the Media: Jeff Gilbert, Auto Reporter at WWJ Newsradio 950

Posted Mar. 15th 2016

  What’s the top story you’re working on right now? The fun thing (and the challenging thing) about being in radio is the top story at 1 PM can become totally unimportant at 1:15, when something else breaks. We’re in one of those times when there’s not a big overriding auto story (GM/Toyota Recalls, GM/Chrysler […]

Will the Reporter Let Us Review the Article Before it is Published?

Posted Mar. 11th 2016

PR professionals in the U.S. often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by Bianchi Public Relations’ partners in the Public Relations Global Network – PRGN –  that request may NOT be so outlandish in some places, as journalistic customs vary widely based on […]

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