Bianchi Biz Blog

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

Meet the Media: Brad Kuvin, Publisher / Editorial Director at MetalForming & 3D Metal Printing

Posted Sep. 9th 2019

Brad Kuvin is the publisher/editorial director of MetalForming magazine and 3D Metal Printing magazine, at the Precision Metalforming Association (PMA) in Independence (Cleveland), OH. He oversees all content strategy for the publications, including digital products and conferences (the publications produce six live events per year, including two in Mexico), serving readers in several industries – […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

Meet the Media: Annalise Frank, Breaking News Reporter at Crain’s Detroit Business

Posted Aug. 19th 2019

Annalise Frank is a breaking news reporter for Crain’s Detroit Business. She covers breaking news stories, as well as handles a variety of business topics in the city and region. Can you tell us what types of stories, trends or issues are on your radar now? I don’t cover one specific beat, so I’m open […]

5 PR Mistakes Auto Suppliers Make Preparing for CES

Posted Aug. 15th 2019

Being part of an automotive supplier or mobility technology company that is participating in CES can bring a mixed bag of challenges and outlooks. Yes, it’s exciting to be part of such a massive show focused on new technologies and product unveilings. And yes, there can be a lot of potential there for customer and […]

Meet the Media: Alan Ohnsman, Senior Editor for Future Mobility at Forbes

Posted Aug. 2nd 2019

Alan Ohnsman is the senior editor for future mobility at Forbes. His job is to write about interesting companies and entrepreneurs applying or developing new technology to make transportation better, from traditional automakers and tech giants to startups, truckmakers, innovative data services and new urban mobility options. Can you tell us what types of stories, […]

The Power of the Story and Storytelling

Posted Jul. 25th 2019

(While in Paris recently to meet with one of our PR colleagues, we took a side trip to the Louvre. It was there, hearing about one particular work of art from our tour guide, that the enduring power of storytelling really hit home for us.) For more than 100 years after its installation in 1804, […]

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