Bianchi Biz Blog

Social Media for Professional Service Firms: Separating Facts from Fallacies

Posted Jul. 8th 2015

“Our partners and our clients are conservative, so social media is not a good fit for our firm.”  “Social media is for consumer brands, not for business-to-business firms like ours.”  “I’m afraid we are way behind the curve. What are your other professional service firm clients doing with social media? These are the most common […]

Categories:

How Journalists Assess and Evaluate CEOs During Media Interviews

Posted Jul. 6th 2015

What’s the single most important factor when a journalist evaluates a CEO when conducting a media interview? According to study results recently shared by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s knowledge of the […]

Categories:

PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]

What’s the Best Setting for a CEO Media Interview?

Posted Jun. 19th 2015

 Location, location, location is key to success in the real estate world … but it can also be crucial to your CEO’s next media interview by creating the right impression with the journalist. According to study results recently shared by our partners in the Public Relations Global Network — PRGN — the top location preferences […]

Are Journalists Researching Your CEO’s Social Media Channels before an Interview?

Posted Jun. 5th 2015

What your CEO is posting on social media may impact the outcome of the CEO’s next media interview, according to study results from our partners in the Public Relations Global Network — PRGN. — (http://bit.ly/18DOK4t). Which social media platforms the journalists will turn to and how often they are used, though, can vary significantly, depending […]

Where Do Journalists Go for Research Before CEO Media Interviews?

Posted May. 22nd 2015

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

10 Takeaways from the 2015 Wards Auto Interiors Conference

Posted May. 18th 2015

Our team attends 40+ automotive events each year to better understand the industry’s trends and issues, as well as to support speakers and conduct media interviews. Here are some of our takeaways from the recent record-setting Wards Auto Interiors Conference at Detroit’s Cobo Center. 1) Compact utility vehicles (CUVs or “cute utes”) will account for […]

SUBSCRIBE TO RSS