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Top Blog Posts on Social Media for Professional Service Firms

Posted Feb. 5th 2016

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]

Most Professional Service Social Media Posts Fail the Interactivity Test

Posted Oct. 23rd 2015

Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]

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