Too Many Auto Supplier Social Media Posts are Self-centered

Posted Oct. 17th 2014

Are your followers and fans asking: “What about me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is what the company thinks is valuable and what the audience thinks is valuable often don’t match […]

Most Auto Supplier Social Media Posts Lack Visuals

Posted Sep. 5th 2014

Everyone reads pictures. And it’s no secret that good visuals boost social media engagement. Yet based on our Social Media and Automotive Supplier Habits (SMaASH) study of the top 25 North American auto suppliers, most auto suppliers’ posts are missing a crucial component: a visual. How much do visuals help? Here are some statistics: LinkedIn posts […]

More Bang for Your Trade Show Dollars

Posted Mar. 24th 2014

(Guest post by Kayla Brown, Intern) When it comes time for your company to take part in a trade show or an event just showing up isn’t enough and it won’t guarantee the media coverage you are looking for. So this time around shake it up and try something new. Trade shows offer prime opportunities […]

12 Things to Expect from Your PR Agency – Reprise

Posted May. 29th 2013

In an earlier post, we outlined a list of seven things a client can do to make its PR agency great – our thoughts on how a client can make its PR firm more effective and a better partner ( here’s the link: Based on our firm’s 20-year history – and a few client relationships that have lasted […]

2011’s Business Buzzwords to be Banned

Posted Dec. 19th 2011

The results  — of our 2011 unscientific survey for the business buzzwords you’d like to kill — are in. Based on a couple of hundred responses from communicators, PR and marketing types from about a dozen LinkedIn groups, here are the 20 most hated business buzzphrases: At the end of the day* Social media expert […]

Forget Perfection

Posted Sep. 15th 2011

Ever been paralyzed by being a perfectonista? A recent post about “perfectionism” got me thinking about the difference between perfection and excellence. After spending years striving for, and being obsessed about, perfection at our PR firm, we have come to realize it’s usually better, more productive, more fulfilling and ultimately more appreciated by our clients […]

Creativity: The Magic Is In Your Head

Posted Mar. 22nd 2011

We’ve often heard entry-level or junior staffers in the PR or communications field ask: “Where did you get the idea for that program? I could never be that creative.” Creativity is a by-product of hard work, as long-time columnist-commentator-curmudgeon Andy Rooney once said. He suggested that the best creative ideas are the result of the same […]