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If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]
Looking to boost engagement with your social media followers in 2015? Our proprietary study of how the top 25 North American automotive OEM suppliers used social media last year uncovered many actionable insights that can help you make your social media efforts more effective this year. Here are the top five fixes that automotive suppliers […]
Former Ford and Chrysler PR executive Jason Vines’ new book, What Did Jesus Drive?, is more than an entertaining, candid chronicle of some of the biggest PR crises in the auto industry. It’s also a study and sharing of the mistakes made and lessons learned around these crises. And more importantly, it is a primer […]
NAIAS – the North American International Auto Show in Detroit – which opens up to some 5,000+ press people and thousands of auto industry insiders next Monday, can be overwhelming to the first-time supplier PR attendee. Have no fear. Our team of automotive supplier PR professionals, who have worked NAIAS Preview Week for multiple clients […]