The Top 8 International Media Interview Recommendations for CEOs

There are eight key things CEOs can do to help ensure their media interviews have the best possible outcome with North American and European journalists, according to study results recently shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN —  (

1. Know the information that is featured on your company website and in your company’s press and investor relations materials, as these are sources journalist are likely to research before the interview.

2. Know what the media have been saying about you and your company, as this is another key pre-interview research source. It will also give you a better sense of potential trouble spots.

3. Host the interview at your office or facility, so the reporter can see you in your natural environment and get a better feel for your personal style.

4. Share and show your knowledge of your company and the market in which you operate, providing facts as well as big-picture insights that provide color and context.

5. Let your personality shine – be gracious, positive and thoughtful – and show your genuine concern for the reporter as a human being.

6. Be honest, humble, factual and as open as possible … and when you can’t provide specific data because of confidentiality requirements, say so, and try to provide some perspective that will help the reporter.

7. Know the cultural and journalistic preferences for the reporter’s home country, so you can tailor your presentation to meet those needs.

8. Spruce up your personal social media channels, especially your LinkedIn profile and Twitter feeds, as journalists are increasingly turning to social media for pre-interview research.

Of course, journalistic and cultural customs can vary by country, so to ensure a positive outcome for each interview, PR professionals should offer more specific and customized briefing information.

Ideally, such information would include input from a PR expert who knows and understand the local reporter and media, market and cultural nuances … such as those 50 experts in key markets around the globe that we have access to through PRGN.

For more insights into how you can enhance CEO media interview outcomes and avoid international blunders by tapping local PR knowledge, visit: (

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