888 W. Big Beaver Road Suite 777
Troy, Michigan 48084
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Brad Kadrich is the editor with Corp! Magazine, which covers business issues that affect businesses locally and statewide. It’s the only magazine that covers statewide business. As an editor, he is responsible for writing stories and for editing stories produced by other writers for both on-line and print, as well as helping with the production of the monthly print magazine.
Can you tell us what types of stories, trends or issues are on your radar now? Well, I’ve only been with the magazine since February, so I’m looking for pretty much anything interesting.
Describe the craziest or most fun story you have written. The most fun I’ve had lately was covering a story I wrote at my last paper about a group of women in Milford who dress up as witches every Halloween and parade through town. I almost didn’t do the story – it was raining, and it hadn’t really captured my interest – but I stuck it out and ended up with a story, photos and video that captured a great readership, especially on-line.
What story or stories are you most proud of? I did a story years ago about a doctor who operated on third-world children with cleft feet. The doctor was great, and the kids were very engaging, as were the American families who hosted them before, during and after their surgeries. But most recently, I’m pretty proud of the stories I wrote about a missing Farmington Hills woman named Danielle Stislicki. I feel like the coverage helped the family, and helped lead (in a very small way) to the arrest of the man police believe killed her.
What elements or characteristics do you look for in a story? Human interest. If you can’t put some humanity into the story, why are you doing it? And the best stories are the ones that can be told in such a way that people can learn something from it or be helped by it.
How long have you been in journalism and how did you get started? I actually started at my high school paper, but got into it officially while I was in the U.S. Air Force. I had started as an administrative specialist, but then found out they had base newspapers, and I retrained into that field. When I got out of the Air Force in 1992, I started with my first civilian newspaper and have been doing it ever since.
Finish this sentence: If I am not reporting, I am … probably reading, playing basketball or on the golf course.
What advice do you have for PR people that want to pitch you? I’d rather not see pitches for stories that everyone else is getting, too. If there’s a local angle, or a fresh angle, that I can pursue, I’m all ears.
Any pet peeves with PR people? No, not really. Spell all the names (including mine) correctly, and make sure the facts are accurate (dates, times, places, etc), and we’re good.
Tell us a little about yourself (family, interests, hobbies, background, etc.) I grew up in Warren, went to Lincoln High School, and am one of four siblings. I have five children and three beautiful granddaughters. I spent 15 years in the U.S. Air Force, and have been a civilian journalist ever since. I like to write fiction, play basketball and golf and, as cheeky and cliché as it sounds, spend time with my family.
You can follow Brad on Twitter at @bkadrich