Making Personal Connections on a Professional Level Can Lead to PR Success

Posted Mar. 17th 2014

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Not that long ago, I had the opportunity to pitch “key” national and regional media in other parts of the U.S. for a client, which can be a challenge when you don’t already have solid, established relationships with target reporters in areas such as […]

Want to be a successful marketing storyteller?

Posted Sep. 4th 2013

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … they select or create a platform they’d like to use to tell that story […]

Networking Do’s and Don’ts for College Grads

Posted Aug. 26th 2013

(Guest post by Intern Witney Withers) One of the most valuable skills no matter what field you work in is the ability to network. In a world where, as the old saying goes, “it’s not about what you know, it’s about who you know,” networking is vital for new opportunities and advancing your career.  Although […]

Great Bosses, Great Dads: Thanks!

Posted Jun. 12th 2013

Great dads and great bosses share some of the same qualities. So, Father’s Day is the perfect time to thank your paternal parent … as well as any male mentor who has helped you in your personal or work life … for their guidance, counsel and support. If yours is still alive, thank him this weekend.  […]

13 Lessons Learned in the PR Agency Business

Posted Jun. 7th 2013

Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And as Bianchi PR heads toward its 21st […]

Business Best Practices: Kudos, WOWs and All That Good Stuff

Posted Apr. 3rd 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) Meetings … love them or hate them, they are an essential part of doing business. But what if meetings were something your team actually looked forward to or, at the very least, didn’t mind attending? Yes, it can happen. At Bianchi PR we have […]

How to Get the Most Out of Your PR Firm – Part 2

Posted Mar. 26th 2013

In our previous post (, we offered the first five of 10 things you, as a client-side PR professional, can do get the most from your PR agency. My contention, based on more than 30 years in the PR profession on both the client and the agency side – is that the best way to […]

How to Get the Most Out of Your PR Firm – Part 1

Posted Mar. 20th 2013

We are all trying to maximize value these days. Get more for our money. Squeeze more results from a smaller budget. Focus more effort on higher return activities and less effort on low-return projects. PR is no different. But in an era marked by hammering vendors, squeezing suppliers and conducting auctions to drive costs down, […]

Business Best Practices: High 5 – Giving Credit Where Credit is Due

Posted Mar. 12th 2013

(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services) As communicators it’s easy to get wrapped up in the chaos that is often our day-to-day work life. In these times, I find it is more important than ever to acknowledge those that are making it just a bit easier to do what you […]