Blog

Archive:

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

Professional Service Firm PR Challenges

Posted Feb. 3rd 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

8 Tips for Global CEOs to Ace Media Interviews

Posted Jan. 23rd 2017

Based on the most recent PRGN (www.prgn.com) survey of journalists in North America and Europe, there are eight things CEOs (and their PR people) can do to optimize their media interviews. The CEO should: 1) Know what the media have been saying about the CEO and your company, as this is a key pre-interview research […]

Why Using One Global Approach for CEO Media Interviews Can Fail

Posted Jan. 23rd 2017

While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]

BPR’s Top 25 PR Projects: #11 NASCAR Technical Institute Grand Opening (2002)

Posted Jan. 20th 2017

When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]

How Journalists Assess and Evaluate CEOs During Media Interviews

Posted Jan. 13th 2017

Do you know the single most important factor when a journalist evaluates a CEO when conducting a media interview? We do … According to a study by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s […]

2016 – Most Popular Automotive Supplier PR Posts

Posted Dec. 29th 2016

This year, despite a great deal of progress made by auto OEM suppliers in the use of social media channels, social media continued to dominate the most visited of our auto supplier posts. The five most-viewed of our automotive supplier-focused blog posts in 2016 were: Infographic: 7 Tips for Auto Suppliers to Supercharge Their Social […]

2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Tips on Picking an Interview Location

Posted Dec. 22nd 2016

Location! Location! Location! Location is crucial to success in the real estate world … and it can also be key to your CEO’s next media interview by helping to create the right impression with the journalist. According to study results shared by our partners in the Public Relations Global Network — PRGN — the top […]

SUBSCRIBE TO RSS