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8 Key PR Takeaways from the Public Relations Global Network (PRGN) 2016 Spring Conference

Posted May. 13th 2016

By Jim Bianchi, APR, President What do PR firm owners from around the world talk about when they get together? Well, when we gathered in Washington D.C. with more than 40 of our PRGN partners from around the globe recently for PRGN’s semi-annual conference, search engine optimization, digital content and trust topped the list of […]

Bianchi PR Salutes New PRGN President

Posted May. 12th 2016

We are pleased to announce that our collective partners around the world — the Public Relations Global Network (PRGN), one of the largest international networks of leading independent public relations agencies – has elected Evelyn John Holtzhausen, founder and director of HWB Communications, of Cape Town, South Africa, as president. Holtzhausen, one of the most […]

Are Auto Suppliers Wasting Time & Effort on Facebook?

Posted May. 6th 2016

Facebook may be the most powerful social media platform around, with nearly 1.5 billion monthly active viewers. Perhaps that’s why 84 percent of the top 25 North American OEM automotive suppliers have Facebook pages. The question is: Are they leveraging that presence effectively to boost awareness and engagement for their brands … or are they […]

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Apr. 22nd 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

Learn How Your Social Media Efforts Compare to Your Competitors at SMPS-Michigan Event

Posted Apr. 8th 2016

  To help Detroit-area professional service firms benchmark and improve their social media marketing efforts, Bianchi Public Relations, Inc. will discuss its proprietary study of 25 top Detroit firms – “Social Media Use by Professional Services (SMUPS™)” – at a special event hosted by the Society for Marketing Professional Services – Michigan Chapter (SMPS) on […]

Meet the Media: Tom Murphy, Senior Editor at WardsAuto

Posted Apr. 5th 2016

What’s the top story you’re working on right now? As an editorial staff, we are near the end of evaluating 47 vehicles for the 2016 Wards 10 Best Interiors competition. It’s not just a matter of, ‘Oh I like these seats’ or ‘these cupholders are awful.’ We figuratively tear apart all the vehicles, scoring them […]

The Top 8 Tips for CEOs on International Media Interviews

Posted Apr. 1st 2016

There are eight ways CEOs can help ensure their media interviews have the best possible outcome when dealing with North American and European journalists, according to study results shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN — (http://bit.ly/18DOK4t). 1) Know what the media have been saying about […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

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