Procurement Secrets for Selecting the Best Automotive PR Agency

Posted Apr. 24th 2023

In a recent post, we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. So, what […]

Why the ‘Cheaper’ PR Agency Is the Worst Value

Posted Mar. 2nd 2023

Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance. Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. […]