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Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. As you consider editorial, social and event opportunities, don’t forget awards!
Awards are a great way to promote key products, technology, projects and people. An award recognition honors employees’ hard work and inspires others within your organization to step up to new challenges.
For automotive and mobility suppliers, especially those involved in new technologies for the electric vehicle, connected vehicle, ADAS and autonomous driving, and shared mobility sectors, an Automotive News PACE Award win can help set your company apart from the pack.
As an automotive supplier-focused PR firm, we have a few key award opportunities that we recommend to clients each year. One award that’s at the top of our list is the Automotive News PACE Award, informally known globally as the “Oscars of Innovation.”
Because the PACE Award is recognized across the global automotive industry for identifying and celebrating the latest game-changing innovations – from the plant floor to the product to the dealer showroom floor. It has more than a quarter century of history of honoring innovations driven by automotive suppliers to advance the auto industry.
If that’s not compelling enough, here are our three top reasons to add the Automotive News PACE Award competition to your 2023 PR planning:
1. It Offers Two Paths for Notable Innovations
The PACE Awards offers two programs for nominations, offering opportunities for innovations in various stages of production:
The program also offers an Innovation Partnership Award that recognizes outstanding collaboration between OEM and suppliers.
2. It Has a Long History as a Credible Recognition
It’s not globally considered as the “Oscars of Innovation” for nothing! Since 1995, the PACE program has honored superior innovation, technological advancement and business performance among automotive suppliers. Judged by an independent panel of industry professionals, automotive-related academics and manufacturing leaders, PACE is recognized around the world as the industry benchmark for innovation.
3. It Attracts Leading Global Suppliers
Because of its long-standing history as a top awards program, the PACE Program attracts leading automotive suppliers – of all sizes, traditional and start-up – from around the globe. A quick review of the recent winners provides solid proof that the award programs attract the right type of peer competition.
Bonus Reason: It Provides Credible, Validated PR Opportunities
Of course, for PR practitioners, the PACE Program offers fantastic PR opportunities. It provides third-party credibility for a company’s latest products and tech, as well as free publicity for finalists and winners. From a finalist news release to social media posts to networking at the impressive awards ceremony, the PACE Awards offer automotive supplier a number of PR opportunities.
For more information on how to get started visit the PACE Awards website (https://www.autonews.com/awards/pace-program) and mark your calendars for early April when the nominations open!
So, how do you get there? Check back for our next post discussing PACE nomination best practices.
Author: Adriana Van Duyn
Adriana is an account supervisor at Bianchi PR with more than 18 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors.
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