Bianchi Biz Blog

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Meet the Media: Jamie LaReau, business and automotive writer for the Detroit Free Press

Posted Aug. 20th 2018

Jamie LaReau is a business and automotive reporter covering General Motors for the Detroit Free Press. Can you tell us what types of stories, trends or issues are on your radar now? I cover General Motors. I am mostly interested in any news involving GM’s operations, earnings, products, hiring practices, corporate structure, autonomous vehicle development […]

7 Steps for PR Success at CES 2019

Posted Aug. 16th 2018

  So you thought it over. You know that CES the show is wildly competitive and crowded. You’re aware of the show’s scope and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors there. You’ve made your decision: […]

Meet the Media: Sue Voyles, Executive Editor at Corp! Magazine

Posted Aug. 6th 2018

Sue Voyles is the executive editor at Corp! Magazine, where she works with the editorial and publishing teams to produce a bi-monthly print magazine and a weekly publication, participates in their advisory board, attends Corp! special events and works on special publications. Can you tell us what types of stories, trends or issues are on […]

Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 23rd 2018

In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]

Meet the Media: Jennifer Vuong, Anchor and Producer at Automotive News

Posted Jul. 9th 2018

Jennifer Vuong is the producer and anchor of Automotive News TV’s morning newscast, First Shift, which features the lead stories of the day, and news that developed overnight. Vuong also serves as a videographer and video editor. Can you tell us what types of stories, trends or issues are on your radar now? We keep […]

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