Swipe Left – Why We’re Probably Not the Right PR Agency for You

On the dating app Tinder, some people are disappointed when the person they’re interested in swipes left. It means they aren’t interested.

Something’s wrong.

There’s not a good match.


As a PR agency that specializes in the B2B automotive and mobility technology space, we get that.

We’re not a good fit for every client. No agency is, despite what they might tell you.

In fact, the odds are that our PR agency is NOT a good match for most companies.

And that’s OK.

It’s even great.

Because every client deserves a perfect-fit PR firm. And if that’s not us, we may be able to help you the right one.

There are lots of other PR firms out there to choose from.

We know it’s really hard to find the right PR firm.

Most clients don’t know more than a few.

And when you do a search, you find a LOT of them.

Unfortunately, they all seem to look and sound the same.

Their websites are almost interchangeable.

And many seem to “specialize” in EVERYTHING.

Our PR firm takes a different approach.

We’re narrowly, but deeply, focused on a niche market.

We like to say we’re an inch wide but a mile deep.

So, truth be told, there are only a few companies that will find our agency a good fit.

We don’t feel bad about the left swipe.

In fact, we encourage it.

It’s for your own good … and ours.

If you’re NOT a good fit for us, we’ll tell you.

Because a bad fit hurts both the client and the agency. Wastes time. Energy. Money.

Everyone ends up unhappy.

On the other hand, finding the right PR partner is worth the time and effort to get it right.

It’s a beautiful thing when you find a PR agency that “gets” you.

* * *

So, if you’re still with us, just what kind of companies ARE we a good fit for?

We’re pretty upfront about it. We even spell it out on our website’s landing page:

  • Companies that want to be recognized as a preferred development partner in the emerging autonomous vehicle,  connected car or shared mobility space.
  • Companies that value … and are willing to pay for … deep automotive  OEM market and media knowledge, and senior-level attention provided by experienced, automotive / mobility-focused PR professionals.
  • Companies that seek a long-term PR firm partner with a stable, dedicated team that strives to maximize the credibility, impact and ROI of your PR / communications budget.
  • Companies that understand that great PR work takes time, money and a commitment to participate in a collaborative process to be successful.

And most importantly …
… companies who share our mission of helping innovators to make mobility, and the world, better. Smarter. Safer. Cleaner. More reliable. More efficient. More comfortable. More fun.



When you’ve found the right PR partner, working with them should be fun, as well as rewarding.

Now get out there and find your match!

Author: Jim Bianchi

Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

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