Bianchi Biz Blog

Top 11 Meet the Media Profiles of 2020

Posted Dec. 16th 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. To […]

Top 10 PR Blog Posts of 2020

Posted Dec. 10th 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was […]

Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Posted Dec. 7th 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I’m part of the Free Press Autos Team, where I primarily cover Fiat Chrysler Automobiles. I also write about mobility and transportation topics, including pedestrian safety. Can you tell us what types of […]

What Do Journalists Want? Part 2: Five Mobility Trends

Posted Dec. 2nd 2020

What do journalists want? This question is one of the reasons we created our Meet the Media blog. Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. In this post, we highlight some of the top mobility trends of […]

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Keep the Company Cheer: Tips for Hosting a Virtual Holiday Celebration

Posted Nov. 30th 2020

Despite 2020 being a bizarre year of unprecedented twists and turns thanks to the COVID-19 pandemic, some things reliably never change. One of those things is the tried and true wonderment of people exclaiming: “how is the holiday season already upon us again?!”   During business-as-usual times, many companies host a holiday party for their […]

What Do Journalists Want? Five Elements of a Good Story

Posted Nov. 19th 2020

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Nov. 18th 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

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