Bianchi Biz Blog

Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch

Posted Oct. 5th 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation.  Can you tell us what types of stories, trends or […]

The Niche Knows: Five Key Benefits to Working with a B2B PR Agency

Posted Oct. 1st 2020

Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]

Meet the Media: Elizabeth Engler Modic, Editor at GIE Media’s Manufacturing Group

Posted Sep. 21st 2020

I am the editor of Today’s Medical Developments, Aerospace Manufacturing and Design, Today’s Motor Vehicles, and Today’s eMobility, which make up GIE Media’s Manufacturing Group of publications. I oversee the direction of the magazines and the editorial content ranging from the print issues to the digital assets we offer – webinars, video production, virtual events, […]

Take Five: Cision’s 2020 State of the Media Survey – Part Two

Posted Sep. 17th 2020

In part two of our look at Cision’s 2020 State of the Media Survey – which was compiled by surveying more than 3,500 journalists around the globe – we’ll be honing in on the challenges that reporters are facing right now and how PR professionals can acknowledge these challenges to become a better asset to […]

Meet the Media: Jason Stahl, Editor at BodyShop Business

Posted Sep. 8th 2020

Jason Stahl is the editor at BodyShop Business, a magazine committed to helping collision repair shop owners improve their efficiency, profitability and repair quality by empowering shop owners with the knowledge they need to run successful businesses. What’s the top story you’re working on now? We are producing a lot of content on COVID-19. To […]

Meet the Media: Kalea Hall, Auto Writer at The Detroit News

Posted Aug. 31st 2020

I’m an auto writer for The Detroit News. I specifically cover General Motors Co., but I also follow industry issues, the United Auto Workers and other business news for the paper. Can you tell us what types of stories, trends or issues are on your radar now? The last six months have been all about […]

Take Six: Cision’s 2020 State of the Media Survey – Part One

Posted Aug. 27th 2020

A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]

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