Bianchi Biz Blog

Should Auto Suppliers Exhibit at CES?

Posted Mar. 24th 2017

CES – formerly known as the Consumer Electronics Show – seems to have become somewhat of an auto show, as in recent years automakers and top automotive suppliers have jumped on the tech bandwagon in Las Vegas to show off their most forward-thinking concepts. (To see Automotive News’ view of highlights from CES 2017, click […]

Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles

Posted Mar. 21st 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […]

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Mar. 16th 2017

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

The Sneaky Seven: How to Avoid Media Interview Pitfalls

Posted Mar. 10th 2017

Post by Jessica Killenberg Muzik, APR, VP – Account Services Many executives have stumbled in media interviews because they ran into unexpected questions or techniques commonly used by some journalists to help extract information or juicy quotes from tight-lipped or cautious executives. Of course, the best way to prepare for such interviews is to refer […]

Meet the Media: Krista McNamara, Content Channel Director at ABRN and Motor Age

Posted Mar. 8th 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? Although the specific focuses always change, the main themes that drive our content are training and education. Whether that be learning how to improve your business practices, tackling diagnostics on the latest system or properly […]

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BPR’s Top 25 PR Projects: Securing Rock(et) Star Speakers for AIAG’s Annual Conference (1995-2002)

Posted Mar. 2nd 2017

When your industry is inundated with shows, conference and events, how do you make your technical event stand out from the crowd? That was the challenge for the Automotive Industry Action Group (AIAG) – a not-for-profit association where automotive professionals work collaboratively to streamline industry processes via global standards and development and harmonized business practices […]

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