Bianchi Biz Blog

Meet the Media: Lindsay Chappell, News Editor at Automotive News

Posted Feb. 21st 2017

Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […]

BPR’s Top 25 PR Projects: #13 Yanfeng Automotive Interiors West Coast Media Event (2016)

Posted Feb. 17th 2017

In a world where vehicles will one day drive themselves, how does a new supplier set itself apart as a leader in autonomous vehicle interior design and development? Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, set out to do just that by offering a sneak […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

Meet the Media: Dave Zoia, Executive Director-Content at WardsAuto

Posted Feb. 7th 2017

Dave Zoia is executive director-content at WardsAuto where he oversees the editorial team and is responsible for all editorial content at WardsAuto. His duties include planning stories and assigning staff to events coverage, editing copy, managing the website daily and overseeing production of e-newsletters and other editorial products. Dave is also in the mix when […]

Professional Service Firm PR Challenges

Posted Feb. 3rd 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

BPR’s Top 25 PR Projects: #12 PPG Industries Car Color Popularity & Trends Outreach (2001-2008)

Posted Feb. 2nd 2017

  Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]

Beware ‘Free’ Stock Photo Sites & Copyright Trolls

Posted Jan. 31st 2017

(We are not a law firm and we do not offer legal advice. But we offer this warning …) If you search the web for “free” stock photos to use in your blogs, newsletters or websites, read the terms of use very carefully and follow the requirements to the letter … or else risk the […]

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