Bianchi Biz Blog

Top 9 Video Podcasts / Newscasts for North American Automotive & Mobility Suppliers

Posted Nov. 1st 2018

The internet is flooded with video content with an automotive theme, especially content aimed at auto consumers and car enthusiasts, typically providing car reviews, purchasing advice, repair tips and other consumer-related topics. For executives working for OEM automotive suppliers and new mobility technology suppliers, finding online video content that provides insight on the workings of […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

Benjamin Raven: Trending News Reporter at MLive

Posted Oct. 15th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I am MLive Media Group’s Detroit-based Trending News Reporter. I am tasked with not only keeping tabs on the auto industry, but also an eye on all regional and national news with ties to Detroit and Michigan as […]

Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

Top 8 Audio Podcasts for Automotive Suppliers & Mobility Technology Providers

Posted Oct. 8th 2018

Insight. Perspective. Information. Fast. If you work for an automotive supplier or a mobility technology start-up in the North American automotive industry, you face more intense competition than ever before. You need news, insight and analysis from respected experts that can help you make better decisions and develop successful strategies. And you need it NOW. […]

Tom Worobec: Editor and News Anchor at Automotive News TV

Posted Oct. 1st 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m the editor of Automotive News TV (ANTV) and anchor of our afternoon newscast – AutoNews Now – at Automotive News in Detroit. I manage four extraordinarily talented employees and oversee the production of 11 newscasts each week […]

Drew Winter: Senior Content Director at WardsAuto

Posted Sep. 17th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a senior content director at WardsAuto. We are a world-leading provider of automotive insights and analysis that has been supplying the auto industry with information and data for more than 90 years. We are based in Southfield, […]

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