Bianchi Biz Blog

5 Things PR People Do That Irk Journalists

Posted Jun. 20th 2024

While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let’s look at […]

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Meet the Media: Tim Culverhouse, Editorial Director of Robotics 24/7

Posted Jun. 17th 2024

My main responsibilities are crafting compelling, search engine optimized content for our website and reporting on topics across the robotics industry. Robotics 24/7 is the web’s most comprehensive resource for robot and automation system news in manufacturing, supply chain, logistics, warehouses and other industrial applications. The site covers news and creates appealing content to help industry […]

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Connecting to Detroit’s Automotive Media: Highlights from PRSA Detroit Event

Posted Jun. 13th 2024

Earlier this week, the Public Relations Society of America’s (PRSA) Detroit chapter presented a special in-person event, Connecting to Detroit’s Automotive Media, where local PR pros were invited to listen to a panel of automotive / mobility journalists to learn more about today’s automotive media scene and what reporters covering the industry want and need […]

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Gear Up for the Future: CAR MBS Supercharges Industry Knowledge

Posted Jun. 6th 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR […]

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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Posted Jun. 3rd 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine, and I also occasionally contribute to FleetOwner magazine. In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in […]

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Traditional PR Evolves: What You Need to Know

Posted May. 30th 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories […]

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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Posted May. 20th 2024

I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car […]

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