Bianchi Biz Blog

9 Reasons Our PR Agency May Not Respond to Your RFP

Posted May. 13th 2022

The Request For Proposal. Purchasing executives love ‘em. Client executives see them as a lot of work but a necessary evil. Government agencies usually require them. And many PR agencies simply hate them. It’s no wonder. Most agencies have been burned in the RFP process. They’ve spent thousands of dollars in outside expenses and tens […]

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Meet the Media: Charles Morris, Senior Editor at Charged

Posted May. 2nd 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now? […]

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Posted Apr. 18th 2022

I’m editor-in-chief at IndustryWeek, a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy.  Can you […]

Are You A Bad Client?

Posted Apr. 14th 2022

Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!” And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.” I’d like to believe there are no bad agencies … and no bad clients. (Well, except for maybe one, but that’s another story […]

Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group

Posted Apr. 4th 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Current properties include EV Pulse and FlatSixes.com. EV Pulse is our flagship property covering the entire gamut of electrification in transportation. While there is a focus on retail […]

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PR: It’s NOT All About Relationships … Is it?

Posted Mar. 31st 2022

Old school PR pros: “It’s all about RELATIONSHIPS …” Modern PR pros: “It’s all about IDEAS …” In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. But we don’t live … or practice B2B PR […]

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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Posted Mar. 21st 2022

I’m a senior editor and writer for Laser Focus World, which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. I’ve worked in this capacity within the photonics industry for about seven years, and the topics we cover […]

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