Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Hanan Kamir, CEO at KAMIR

The information in this post originally appeared on Public Relations Global Network’s blog.

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners.

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

In this next blog post in the series, Hanan Kamir of KAMIR describes the business and communications environment in Tel Aviv, Israel and offers advice on navigating his home market.

Business environment in Israel

Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the war started, a fact that may help the country significantly in its recovery process. Dominating its business landscape is the hi-tech sector, earning the nation the title of ‘Startup Nation.’ Annually, numerous startups emerge, reflecting a dynamic entrepreneurial spirit. This sector’s growth is complemented by robust capital markets and a surging real estate industry, alongside advancements in renewable energy technologies and the burgeoning natural gas market. Significantly, global tech giants like Apple, Google, Intel, Microsoft, and Meta have established R&D centers in Israel, demonstrating the country’s allure as an innovation hub. Israel’s appeal extends to leading global venture capital firms, including General Atlantic, Third Point ventures and more, who show a keen interest in investing in the region’s promising ventures. This multifaceted economy highlights Israel’s significant role in shaping global trends in technology and business.

Communications, media and PR market in Israel

Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media. The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. The digital era has expanded media’s reach, with online and social media shaping opinions. Previously, Israeli media welcomed multinational companies, but now, with numerous international players present, the media scrutinizes their motives and agendas more closely, reflecting a matured market perspective that seeks to understand the deeper implications of their entry into the Israeli market.

Key expertise of KAMIR in Israel

  • Strategy Consulting
  • Public Relations
  • Issues & Crisis Management
  • Public Sphere and Media Research and Analysis

Top 3 advice for a foreign company to navigate the media and communications environment in Israel

1. In-depth Market and Media Research: Before entering the Israeli market, it’s crucial for foreign companies to thoroughly research not only the market potential business-wise, but also the media landscape specific to their sector. Understanding the key players in the market, their coverage styles, and the general sentiment towards similar activities can provide valuable insights.

2. Adapting Messages for Local Sentiment: After the research phase, companies should strategize to adapt their core message or story to align with Israeli sentiments and media preferences. Understanding that a narrative successful globally may not resonate as well in Israel is key to carry out communication effectively.

3. Precision in Execution and Media Relations: Due to the competitive and relatively small media landscape in Israel, precise execution of media strategies is essential. Making informed choices about which media outlets to engage with can significantly impact a company’s reputation and success in the market.

Following these strategies can help foreign companies navigate the unique characteristics of the Israeli market and media, fostering successful business operations and media relations.

Most influential media for consumer communication in Israel

  • Ynet / Yedioth Ahronoth – Online + Print
  • Walla! – Online
  • Keshet/ N12 – Online + TV
  • Israel Hayom – Print + Online
  • Maariv – Print + Online

Most influential media for corporate communications in Israel

  • Calcalist – Print + Online
  • Globes – Print + Online
  • TheMarker – Print + Online
  • Ynet / Yedioth Ahronoth – Print + Online
  • N12/ Keshet – Online + TV

Most popular social media channels in Israel

  • Facebook: 6.57 million users
  • Instagram: 4.19 million users
  • TikTok: 3.2 million users
  • LinkedIn: 2.35 million users
  • X: 2.2 million users
  • Hazinor: 1.3 million followers | See here  
  • Statusim Metsaytsim: 935,000 followers | See here

For more statistics on Israel and to download the author’s full bio and market report, click here.

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