Bianchi Biz Blog

Nine PR Tips for Auto Suppliers During the Coronavirus Crisis

Posted Mar. 19th 2020

With the situation in the North American auto industry changing virtually every hour, it is an especially challenging time for PR and communications professionals working for automotive suppliers and mobility technology providers. In talking with our clients and PR colleagues from around the world – including some markets that are now beginning to recover from […]

Meet the Media: Paul Eisenstein, Publisher & Editor-in-Chief of TheDetroitBureau.com

Posted Mar. 9th 2020

I am Publisher and Editor-in-Chief of TheDetroitBureau.com, an automotive web magazine (NOT a blog). I serve as Bureau Chief of The Detroit Bureau, which is the news service I founded way back in 1979. Through that I write for as many as 40+ media outlets in a given year. Regular clients include NBCNews.com and CNBC.com, […]

Meet the Media: Dan Roth, Producer & Co-host of Wheel Bearings

Posted Feb. 24th 2020

I’m producer and co-host of Wheel Bearings, a podcast with an emphasis on the future of automobiles, mobility, and the technology that’s taking us there. I also contribute to Forbes, periodically write product reviews for Reviewed.com, and I’m always looking to freelance. I occasionally get the opportunity to write feature pieces for Subaru Drive Performance, […]

Top Lessons Learned for Automotive & Mobility Suppliers from CES2020

Posted Feb. 20th 2020

This post originally ran on the Public Relations Global Network blog. In the first week of January, CES 2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers […]

Meet the Media: Steven Ewing, Managing Editor at CNET Roadshow

Posted Feb. 10th 2020

I am the managing editor at CNET Roadshow. Here, I get to test the latest and greatest cars in a variety of locations, and get to report on a wide range of automotive news topics. Can you tell us what types of stories, trends or issues are on your radar now?Because I’m in a managing […]

7 Top Mistakes That Automotive Suppliers Make in Their PR Agency Search

Posted Feb. 6th 2020

You’re the VP of Communications or Marketing Manager for an established auto supplier … or the CEO of a mid-stage mobility tech company. Things are cruising along. Then suddenly, you hit a trigger event: your current firm treats you badly, you have a new product to launch, you’re tackling a new market or you’re taking […]

Meet the Media: Tanya Gazdik, Automotive Editor & Senior Reporter at MediaPost

Posted Jan. 29th 2020

Tanya Gazdik, MediaPost automotive editor and senior reporter. My other beats are financial services, travel, pet brands and sports. I write about marketing and advertising by major companies. I also program a one-day conference that MediaPost puts on at the New York International Auto Show that’s geared toward automotive marketers. I do the same for […]

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