Bianchi Biz Blog

Meet the Media: Craig Cole, Senior Editor at EV Pulse

Posted Mar. 6th 2023

Hello! I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. In this role, much of my time […]

Why the ‘Cheaper’ PR Agency Is the Worst Value

Posted Mar. 2nd 2023

Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance. Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. […]

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Posted Feb. 20th 2023

I’m the founder and president of my own company, Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog, Popular Mechanics, TrueCar, PCMag.com, WardsAuto, SAE Engineering and others. I also work with clients on conference programming and event strategy. Name an automotive outlet and I’ve probably written […]

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2023’s Best Podcasts for Automotive and Mobility Technology Suppliers

Posted Feb. 16th 2023

Updated April 28, 2023 With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. So, we’ve done some research and asked our clients and colleagues to help us come up with a list of top podcasts of value […]

Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Posted Feb. 6th 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest […]

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What Automotive PR Pros Should Know About ChatGPT

Posted Feb. 2nd 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs (The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). Others see it as […]

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Meet the Media: Andrew Schunk, Reporter at Rubber News

Posted Jan. 23rd 2023

Andrew Schunk, reporter with Rubber News, an industry trade publication that is owned by Detroit-based Crain Communications. I cover the rubber industry, and specifically the non-tire rubber space—seals and gaskets, hoses and hydraulics, motion control components, medical applications, feedstock materials like carbon black and other functional additives, silicone rubber, synthetic rubber, natural rubber, oil and […]

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