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With the human brain able to process visual content 60,000 times faster than text, it’s a no brainer that visual content can be more effective than words. For that reason, about 90 percent of the information sent to our brain is visual.
And almost every major social network, including Facebook, Twitter and LinkedIn, have recognized the increased prominence and importance of visuals and have strived to make posting visuals easier. And adding a visual element to your post pays off, check out these statistics:
Yet, our study of the top 25 North American automotive OEM suppliers showed that one-half of supplier tweets and three of 10 supplier LinkedIn posts are still missing visuals.
And in spite of improvements in the use of visuals on Twitter and Facebook, our 2015 Social Media and Automotive Supplier 2.0™ (SMaASH 2.0™) study of the top 25 North American automotive OEM suppliers (as ranked by Automotive News) showed that the use of visuals on LinkedIn by suppliers was down significantly – from 86 percent last year to 70 percent in 2015.
If your company is at – or below – average, you have a huge opportunity to improve engagement and reach by simply including visuals in your tweets and posts. One study suggested that content with relevant images gets 94 percent more views than content without a visual. So, once you’ve done the hard work of developing the post, simply add a visual and watch your message spread.
Here are seven ways to add visuals:
Boost your engagement by aiming to add a visual element – a picture, infographic, video, drawing, etc. – to all of your company’s social media posts. It’s proven to pay off!